Target's website has been stuttering on- and offline since early this morning and has been completely offline for the past few hours, causing customers intent on stocking up on the Italian brand's iconic colorful stripes, knits and chevrons to fret.
The Missoni x Target collection has reportedly been completely cleaned out of Target stores in downtown Brooklyn and Harlem, according to Racked.
Image via WikipediaAll over the U.S. customers lined up hours before stores opened to get their hands on the goods, reports the Wall Street Journal. A Dallas Target store only had a few throw pillows, ballet flats and baby clothes left two hours after the store opened, a manager told The Journal. Another in Union, N.J., was also packed with excited shoppers.
"I knew Missoni was coming but didn't know it would be such a big deal," a shopper told The Journal. "I have never seen such well-dressed, well-coifed, tan, yoga-looking moms at Target at 9 a.m."
Before the colorful items went on sale, celebrities like Emma Roberts, Camilla Belle and Rachel Zoe fed the fire, after getting a sneak preview last week.
Even Jessica Alba and Jessica Simpson, two stars who could afford to buy from the high-priced Missoni line itself, were coveting the cheaper line.
"I dreamt about the Missoni 4 Target bike last night...wonder if that was a premonition :) Maybe @cash_warren is going to get it 4 me?!?" Alba tweeted on Sept. 7, according to Usmagazine. "We could ride 2gether after our men buy 'em for us ;) @JessicaSimpson --right @cash_warren?"
While many items are selling out, Target will be replenishing stocks at certain stores, and reps have promised that there will still be items left when the store goes back online.
The collection includes a dinnerwear set, priced at $31, featuring the trademark zig-zag patterns; $29.99 silk floral dresses and $12.99 bath towels.
In comparison, a zig-zag patterned bathmat from Missoni Home line will soak you for $350.
Read more: http://www.nydailynews.com/lifestyle/fashion/2011/09/13/2011-09-13_missoni_x_target_collection_fervor_causes_server_to_crash_leaving_shoppers_stran.html#ixzz1YIGXFk4N
